The first 90 minutes of a visit are crucial to arouse the buyer's interest since it will be this first impression that will help define the buying decision.
With the purpose of valuing properties, the concept of Home Staging was created in 1972 by the American Barb Schwarz, which is nothing more than a set of techniques that make the property more attractive to the greatest number of potential buyers, either by investing in a new paint job or in decorating with small changes that make the difference in the eyes of buyers.
Types of HomeStaging
There are several types of home staging, one of them is directed at empty properties where furniture and decorative pieces are placed to help the buyer visualize the disposition of the furniture. This is important for the buyer because only about 10% of clients can visualize what can be done in an empty space.
In the case of partial transformations, strategic decisions are made that offer a new look to the property such as minor repairs, cleaning, reorganizing the space, and depersonalizing it.
Sometimes there is a significant investment for improvements but that may pay off with higher buyer demand than results in trading more briefly.
Home Staging Tips
-Cleanliness and Order
When you receive the client or the real estate photography team, check the organization of the cabinets and shelves, as well as the cleanliness of the property.
Also, remove excess objects on desks and tables.
These are small differences, but if not do they give the property an aged look.
The goal is to make the buyer feel at home, and for this, it is recommended to remove personal photos, references to political parties or sports clubs.
Also, remove toys and pet beds.
Remove overly large furniture, and create a circulation space for the customer by removing obstacles near balconies and windows.
- Small Repairs
Loose tiles or fused light bulbs can create the feeling that the customer will cost more to repair after the purchase and may make a lower offer than they are expecting.
Less is more
This is the golden rule for making space appear larger and more fluid. Bet on neutral tones and details that enhance your property